With 27 years of experience in communications and the corporate world, Stella Samartzi has led major projects for top companies, always focusing on strategic growth and human sustainability. As New Business Director at ZZDOT and Founder of YooDOo Corporate Wellness, she specializes in turning wellbeing into a strategic advantage for organizations.
Through YooDOo Corporate Wellness, Stella and her team design and implement tailored wellbeing culture advisory services, experiential workshops, and targeted programs that strengthen resilience, mindfulness, and energy management among leaders and employees. Certified in Wellness & Corporate Coaching and Mentoring (National and Kapodistrian University of Athens), she applies modern practices that deliver measurable results – transforming wellbeing from an abstract idea into an actionable daily experience at work.
She delivers inspiring keynotes and hands-on workshops that help executives and professionals understand not only why investing in wellbeing is critical for organizational success, but also how to integrate it effectively into business culture and everyday operations.
Stella is also the founder of HELLENIDES, a network that empowers women in leadership and fosters conscious collaboration, visibility, and sustainable growth through mentoring and wellbeing initiatives.
Her core belief is that meaningful change starts with leadership – and that aligning strategy with wellbeing is the key to sustainable success in today’s organizations.