Caroline Bos Co-Founder of UNS, is a leading urban planner known for designing sustainable, human-centered cities. Her work balances heritage with innovation, addressing social, economic, and environmental challenges. Through masterplans, urban frameworks, and identity-driven spaces, she ensures that cities honour their past while preparing for the future, all while supporting the people that live in them. Alongside her practice, Caroline has been teaching in instututions like Princeton and the University of Melbourne, where she explores the integration of virtual and material design in urban planning. In her Prodexpo speech, "Optimizing Value - Alternative Approaches to Masterplanning," Caroline Bos will discuss methodologies rooted in the three main pillars of masterplanning—sustainability, technology, and nature— highlighting how designers can simultaneously create value for users, cities, and clients.