Nelli has been an Industry Manager at Google since January 2023, leveraging her extensive strategy consulting background. In this role, she utilizes her comprehensive knowledge of the advertising industry, the market trends and clients' businesses to identify and enable longer-term opportunities. Before joining Google she spent over seven years working in consulting, at TWS Partners in London and McKinsey & Company in Athens, where she developed a deep understanding of client needs and market dynamics, led teams on various strategic projects, and played a key role in launching new product initiatives.