Matina Tzortzi, Head of Communications and Consumer Marketing at Mastercard for Greece, Cyprus, and Malta, possesses a proven track record in PR and Marketing. Over her five-year tenure at Mastercard, she has managed and led innovative marketing campaigns and strategic communications initiatives. Matina's expertise is focused around B2B and B2C Marketing in crafting strategic campaigns, driving brand visibility, business growth, and competitive advantages for the three countries she oversees. Matina's professional journey includes thus far positions at top PR agencies, where she directed corporate communications strategies for global Tech, FMCG, and pharmaceutical companies. She holds a Master's degree in Management with a specialization in Marketing from Cass Business School in London, complemented by a Bachelor's degree in Political Science from Panteion University of Athens.