As a results-driven Marketing & Business Development professional, I specialize in developing and executing innovative marketing and go-to-market strategies within the Consumer Goods, Hospitality, and F&B sectors. I am focused on elevating brands to market leadership while driving both top-and bottom-line growth. I have a proven track record of enhancing brand recognition, expanding market presence, and fostering commercial excellence. My expertise spans reengineering M&A brands, driving product innovation, penetrating new market segments, boosting profitability margins, and designing and executing integrated brand marketing campaigns. I leverage in-depth market and consumer insights to develop consumer-focused strategies that resonate with target audiences and identify business growth opportunities across Greece and the CEE region.