Kostas Salvaras is Area Vice President South-East Europe Cluster at Philip Morris International, managing one of the company’s most strategic regions, which includes Greece, Romania, Bulgaria, Serbia, Croatia, Slovenia, Cyprus, Malta, Montenegro, Albania, Kosovo, North Macedonia, Bosnia and Herzegovina. He began his career with PMI in 1996 in Greece as trainee in Sales department. Over the years, he advanced to the position of Marketing Director in 2003 and then two years later he was appointed Sales and Distribution Director for Greece, Cyprus and Malta. From 2010 to 2023, Kostas held key leadership positions in Russia and Japan, including Area Vice President for the Southern Russia, Managing Director for Ukraine, Caucasus and Moldova, and in 2022, President of Philip Morris Russia. In 2023, he was appointed Vice President for smoke-free products in the US, where he led category management and commercial operations of inhalable products. Since September 2024, Kostas Salvaras is Area Vice President for the South-East Europe Cluster. Together with the local teams, he is committed to advancing Philip Morris International’s journey toward a smoke-free future and providing ground-breaking alternatives that meet the evolving needs of millions of adult smokers.