Kostas Xiradakis is the Chief Commercial Officer at Snappi, Europe’s first ECB-licensed neobank born in Greece. He leads Snappi’s Marketing, Sales, and Customer Experience functions, driving the company’s growth and customer-first innovation strategy. With more than a decade of fintech and startup leadership experience, Kostas has a proven track record in building, launching, and scaling digital products. Before joining Snappi, he served as VP of Product & Growth at Viva.com, where he played a key role in the company’s expansion across 24 European markets and its achievement of unicorn status following J.P. Morgan’s 2022 investment.