Sofia is a Strategist at The Newtons Laboratory, with an interdisciplinary background that bridges Political Science, Consumer Behavior and Strategic Research. She holds a degree in Political Science and a Master’s in Consumer Behavior, shaping a practice grounded in both structural analysis and the psychology of decision-making. Her experience spans research consulting and communication strategy, contributing to projects across Energy, Banking, Telecommunications and FMCG, as well as positioning and rebranding initiatives. Her work focuses on translating data, cultural insight, and behavioral understanding into coherent strategies that help brands and institutions communicate with clarity, credibility and relevance within various and sometimes complex social contexts.