Svetoslav Atanasov has 27 years of experience within Coca‑Cola HBC and currently serves as General Manager of Coca‑Cola Tria Epsilon for Greece and Cyprus. He joined Coca‑Cola HBC in 1999 as a graduate trainee in Bulgaria and subsequently progressed professionally within the Commercial function, holding a series of senior leadership roles across Sales and Marketing. In 2014, he was appointed General Manager in Bulgaria, a position he held for four years. He then led the Serbia-Montenegro Business Unit as General Manager for six years. Mr. Atanasov lives in Greece with his family.