Vladimir Vasić is a financial consultant, educator, and founder of BBS Capital Investment Group, based in Belgrade. With more than 20+ years of experience in banking, insurance, and investment management, he has held various senior roles at Société Générale, BNP Paribas Findomestic, Generali, Triglav Invest, and Sberbank Serbia. He also served as the Secretary General of the Association of Serbian Banks. Today, he leads a team specializing in financial advisory, accounting, and financial education, with a focus on project financing, M&A transactions, due diligence, valuation, and public financial literacy.