William Elming is Chief Sales Officer for Gold Customers, EMEA at Ingenico, serving +300 customers across 35 countries. He focuses on delivering customer outcomes by leveraging merchant and market insights to build consultative, value-based partnerships. Before joining Ingenico, William worked at Nets/Nexi, serving the SMB segment with payment solutions across Europe. Earlier in his career, he worked in academic research in applied statistics and as a management consultant at Boston Consulting Group.