Belma Lushi has 20 years of experience in the banking sector, with expertise in retail banking, digital channels, customer exerience, and retail product development. Throughout her career, she has held leadership positions across various retail banking functions, leading initiatives to enhance customer experience, expand digital channels, and develop product offerings. She currently leads Jet Bank’s Retail Business, focusing on portfolio growth and continuously improving customer experience. https://al.linkedin.com/in/belma-lushi-69aab74b