Sevdalina (Sevi) Vassileva is the Vice President and General Manager for Greece, Cyprus, Malta and Israel at Visa. As part of the world’s leading payments network, she is a proud advocate of the benefits that digital payments and technology bring to the economy, businesses and individuals.
She joined Visa in 2019 bringing more than 20 years of executive experience and expertise in banking, FMCG, technology and innovation across different countries.
Sevi has been actively working with the entrepreneurial ecosystem, mentoring and advising start-up companies in the areas of technology and social impact. She is one of the architects of the Visa Innovation Program, started in 2019, and has ever since remained a key contributor to its successful expansion into a European-wide program, boosting the collaboration and development of fintech innovators.
Sevi is also an active voice for women empowerment and SME enablement for recovery and growth through access to digital technology and financial inclusion.