Born in Estonia, a film and TV director by experience and trade. In the end of eighties, started off as an Assistant Director, worked six years with international film crews. After graduating with an MA in film and TV drama in UK, worked mainly in film industry in Estonia and UK.
From 2010 worked as a film advisor for Estonian Minister of Culture and was in charge of the film industry stragedy plan until 2030. From 2013, CEO (director) of national film fund "Estonian Film Institute" and the Board just renewed the contract for next 5 years (24th of March). Member of Estonian Filmmakers' Union since 2010.
Board Member of European Film Agency Directors' (EFAD) since 2014 and vice-president of EFAD from 2018. Country representative at European Audiovisual Observatory (EAO) and Creative Culture Management Board since 2013; substitute MS representative of Estonia for Eurimages since 2013; member of European Film Academy (EFA) since 2020.
Vice-chairwoman of the Board for Tallinn University since 2019.